AmaWaterways announced details of its new “Marketing Master Class” on water in partnership with Travel Marketing & Media. Travel counselors are invited to board the AmaKristina during the “Couleurs de Provence – Christmas market” itinerary on December 9, 2021.
The first “Marketing Masterclass on Water”
This in-depth learning opportunity combines an exceptional river cruising experience with world-class continuing education, giving travel counselors new skills and strategies to grow their river cruising business with individuals and groups.
The first “Marketing Masterclass on Water”, co-hosted by Janet Bava, Marketing Director of AmaWaterways and Sandra McLemore, Founder of Travel Marketing & Media, was a sold-out event held during AmaSiena’s maiden voyage on the Rhine in early August. During the cruise, the travel counselors participated in daily sessions designed to provide world-class travel marketing training and innovative tools, including video and photography skills taught by the award-winning television producer and director Anthony McLemore.
“Our first Master Class in Marketing on the River sold out in less than three hours, and we received incredible feedback from the travel counselors who attended, so we are delighted to offer a second class later this year year, ” Bava said.
Travel counselors who join the next cohort will learn skills and strategies that they can immediately put into practice in their business, with a series of sessions focused on content creation, group bookings and partnering strategies. Throughout the journey, advisors will learn writing skills, and participate in in-flight and in-destination photo and video sessions that teach them how to create and curate content to drive new sales. At the end of the trip, counselors will return home with an abundance of photos and videos and skills to use when selling river cruises to clients.
In addition to a solid range of training, this unique river cruise experience includes plenty of free time for travel counselors and their guests to enjoy unforgettable shore excursions, AmaWaterways’ award-winning onboard amenities including the Free Wi-Fi and dinner at the chef’s table. Not to be missed on the 7-night cruise from Avignon to Lyon on December 9, visits to breathtaking sites such as the French Christmas markets and the famous Lyon Festival of Lights.